Zero Clicks in Geo Performance Report

[Oksana Sulyma]

Hi Google team,

I have a question to you.

I request Campaign Performance Report report for one of my clients for 1 month, and I get in summary

Impressions =30850, Clicks = 69. Invalid Clicks = 0.

When I request Geo Performance Report for the same account/date range, I get in summary

Impressions =30800, Clicks = 0.

Is there any explanation why I see zero clicks in Geo report?

I will email account details privately and here are xml config which I use in requests:

--campaigns performance--

<reportDefinition xmlns="https://adwords.google.com/api/adwords/cm/v201802">
            <selector>
            <fields>AccountCurrencyCode</fields>
<fields>AccountDescriptiveName</fields>
<fields>AccountTimeZone</fields>
<fields>AveragePosition</fields>
<fields>BiddingStrategyType</fields>
<fields>BudgetId</fields>
<fields>CampaignId</fields>
<fields>CampaignName</fields>
<fields>CampaignStatus</fields>
<fields>Clicks</fields>
<fields>ConversionValue</fields>
<fields>Cost</fields>
<fields>Conversions</fields>
<fields>CustomerDescriptiveName</fields>
<fields>Date</fields>
<fields>EnhancedCpcEnabled</fields>
<fields>AllConversions</fields>
<fields>ExternalCustomerId</fields>
<fields>Impressions</fields>
<fields>InvalidClicks</fields>
<fields>IsBudgetExplicitlyShared</fields>
<fields>Period</fields>
<fields>Amount</fields>
<fields>ViewThroughConversions</fields>
<fields>ContentBudgetLostImpressionShare</fields>
<fields>ContentImpressionShare</fields>
<fields>ContentRankLostImpressionShare</fields>
<fields>SearchExactMatchImpressionShare</fields>
<fields>SearchBudgetLostImpressionShare</fields>
<fields>SearchImpressionShare</fields>
<fields>SearchRankLostImpressionShare</fields>
<fields>ImpressionReach</fields>
<fields>AverageFrequency</fields>
<fields>StartDate</fields>
<fields>EndDate</fields>
<fields>AdNetworkType1</fields>
<fields>VideoQuartile100Rate</fields>
<fields>VideoQuartile25Rate</fields>
<fields>VideoQuartile50Rate</fields>
<fields>VideoQuartile75Rate</fields>
<fields>VideoViews</fields>
<fields>GmailForwards</fields>
<fields>GmailSaves</fields>
<fields>GmailSecondaryClicks</fields>
<fields>ActiveViewImpressions</fields>
<fields>AdvertisingChannelSubType</fields>
<fields>AdvertisingChannelType</fields>
<fields>BiddingStrategyId</fields>
<fields>BiddingStrategyName</fields>
<fields>ServingStatus</fields>
<fields>LabelIds</fields>
<fields>Labels</fields>
<fields>ActiveViewMeasurableImpressions</fields>
<fields>ActiveViewMeasurableCost</fields>
<fields>AllConversionValue</fields>
<fields>AveragePageviews</fields>
<fields>AverageTimeOnSite</fields>
<fields>BounceRate</fields>
<fields>ClickAssistedConversions</fields>
<fields>ClickAssistedConversionsOverLastClickConversions</fields>
<fields>ClickAssistedConversionValue</fields>
<fields>ContentImpressionShare</fields>
<fields>ContentRankLostImpressionShare</fields>
<fields>CrossDeviceConversions</fields>
<fields>Engagements</fields>
<fields>ImpressionAssistedConversions</fields>
<fields>ImpressionAssistedConversionsOverLastClickConversions</fields>
<fields>ImpressionAssistedConversionValue</fields>
<fields>ImpressionReach</fields>
<fields>Interactions</fields>
<fields>NumOfflineImpressions</fields>
<fields>NumOfflineInteractions</fields>
<fields>PercentNewVisitors</fields>

           
            <dateRange>
<min>20180716</min><max>20180816</max></dateRange>
            </selector>
            <reportName>Adwords Campaign List</reportName>
            <reportType>CAMPAIGN_PERFORMANCE_REPORT</reportType>
            <dateRangeType>CUSTOM_DATE</dateRangeType>
            <downloadFormat>CSV</downloadFormat>
            </reportDefinition>

-- geo performance --

<reportDefinition xmlns="https://adwords.google.com/api/adwords/cm/v201802">
            <selector>
            <fields>CampaignId</fields>
<fields>CampaignName</fields>
<fields>CityCriteriaId</fields>
<fields>CountryCriteriaId</fields>
<fields>RegionCriteriaId</fields>
<fields>MetroCriteriaId</fields>
<fields>Date</fields>
<fields>Impressions</fields>
<fields>Clicks</fields>
<fields>Cost</fields>
<fields>Conversions</fields>
<fields>ViewThroughConversions</fields>
<fields>ConversionValue</fields>
<fields>AdNetworkType1</fields>
<fields>VideoViews</fields>
<fields>AllConversions</fields>
<fields>AllConversionValue</fields>
<fields>AveragePosition</fields>
<fields>CrossDeviceConversions</fields>
<fields>Interactions</fields>

            <predicates>
<field>CampaignId</field>
<operator>IN</operator>
<values>my_id_here</values>
</predicates>

            <dateRange>
<min>20180716</min><max>20180816</max></dateRange>
            </selector>
            <reportName>Adwords Geo List</reportName>
            <reportType>GEO_PERFORMANCE_REPORT</reportType>
            <dateRangeType>CUSTOM_DATE</dateRangeType>
            <downloadFormat>CSV</downloadFormat>
            </reportDefinition>

I can provide report files I get from Ads privately as well. Thanks in advance for any info on this!

[Milind Sankeshware (AdWords API Team)]

Hi Oksana,

Could you please share the client customer id for which you are retrieving the stats so that I can troubleshoot the issue? You can choose 'Reply privately to author' option while responding.

Thanks,
Milind, AdWords API Team

[Oksana Sulyma]

Replied privately, thanks!

[Milind Sankeshware (AdWords API Team)]

Hi Oksana,

Thanks for sharing the details. The Geo Performance report includes all statistics aggregated at the country/territory level, one row per country/territory. And the Campaign Performance report includes all statistics aggregated by default at the campaign level, one row per campaign. That said, the performance stats (Clicks, Impression, Cost) may or may not match in both reports. I ran the reports against the client customer id, the stats are matching with AdWords UI. You can refer to this guide to check mapping between API reports and AdWords UI.