audience report segmantation

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Gabriel Abadi

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Oct 23, 2015, 6:04:29 PM10/23/15

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I'm having problems with the audience report and segmentation.

I've done this request

<?xml version="1.0" encoding="UTF-8"?>
<reportDefinition xmlns:ns2="https://adwords.google.com/api/adwords/cm/v201506">
   <ns2:selector>
      <ns2:fields>Id</ns2:fields>
      <ns2:predicates>
         <ns2:field>IsNegative</ns2:field>
         <ns2:operator>EQUALS</ns2:operator>
         <ns2:values>false</ns2:values>
      </ns2:predicates>
      <ns2:dateRange>
         <ns2:min>20131023</ns2:min>
         <ns2:max>20151023</ns2:max>
      </ns2:dateRange>
   </ns2:selector>
   <ns2:reportName>AUDIENCE_STRUCTURE_1030923267</ns2:reportName>
   <ns2:reportType>AUDIENCE_PERFORMANCE_REPORT</ns2:reportType>
   <ns2:dateRangeType>CUSTOM_DATE</ns2:dateRangeType>
   <ns2:downloadFormat>GZIPPED_CSV</ns2:downloadFormat>
   <ns2:includeZeroImpressions>true</ns2:includeZeroImpressions>
</reportDefinition>

And this is an example of the result

"AUDIENCE_STRUCTURE_1030923267 (Oct 23, 2013-Oct 23, 2015)"

Criterion ID

117619875681

117619876161

117621389601

117621389361

117619875201

117621389841

117619875921

117619875441

117618750081

I dont understand why api returns a segementated view, i've only ask for the audience Id.

I've tried with Id and criteria and the same result.

Thanks

Gabriel

Anthony Madrigal

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Oct 23, 2015, 7:33:53 PM10/23/15

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Hi Gabriel,

The Audience Performance Report is segmented not only by its Audience but also by its adgroup. Different adgroups can have the same criteria ID, so the stats you see will reflect that. I will talk to the team about modifying our document so that this is clearer to understand.

Regards,

Anthony

AdWords API Team

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