Keywords performance report and ad performance report
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SZ
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Mar 15, 2016, 12:38:58 PM3/15/16
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Hi,
I used the ad performance report to get the cost and keyword id. And I used the keywords performance report to map the id I got from ad performance report to keyword. However, the cost from the ad performance report grouped by keyword (or keyword id from ad performance report) cannot match the Keyword report on dashboard. Could you please help me?
Thank you very much,
Best regards,
SZ
Yin Niu
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Mar 15, 2016, 1:03:47 PM3/15/16
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Hello,
Ad Performance Report includes statistics aggregated at ad level. The keywordId field will return any criteria that triggers the ad. Why don't you use the cost data from Keywords Performance Report?
Thanks,
Yin, AdWords API Team.
SZ
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Mar 15, 2016, 1:16:00 PM3/15/16
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Hi Yin,
Thank you for your reply. May I know if I can get the cost and keyword at Ad level from keywords performance report?
Thank you very much.
Bests,
SZ
Yin Niu
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Mar 15, 2016, 1:51:31 PM3/15/16
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Hello,
Sorry, I am a little confused. What discrepancy see you are seeing between AdWords API reports and the UI? Could you provide the reports so that I can look into further?