I am using Google Ad-words API to download historical keyword data. The data is at Keyword Day level. Does the column 'Max_CPC' indicate the bid today(current) or does it indicate the bid that was prevalent in past.

[Shivam Arora]

I am using Google Ad-words API to download historical keyword data. The data is at Keyword Day level. Does the column 'Max_CPC' indicate the bid today(current) or does it indicate the bid that was prevalent in past. As an example, lets say the keyword is "K". I want to know the historical bid on "K", say on Day 1, it's Bid1 and on Day2, it's Bid2.

Request community's help on this.

[Google Ads API Forum Advisor Prod]

Hello Shivam,

When you segment the report by date the metrics whatever you see should be associated the date. The Max_CPC should also be for that date. Please let me know if you have any further questions.

Regards,
Sai Teja, Google Ads API Team

ref:_00D1U1174p._5001UBn4yr:ref

[Shivam Arora]

Max CpC is shown to be attribute on Google AdWords. Please confirm if it's correct. I calculated variance across days at keyword level. It comes out to be zero. May be this is happening because the only the current CpC is indicated. 

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[reza haydare]

در پنجشنبه 13 ژوئن 2019، ساعت 16:42:03 (UTC+4:30)، Shivam Arora نوشته:

I am using Google Ad-words API to download historical keyword data. The data is at Keyword Day level. Does the column 'Max_CPC' indicate the bid today(current) or does it indicate the bid that was prevalent in past. As an example, lets say the keyword is "K rezaha...@gmail.com". I want to know the historical bid on "K", say on Day 1, it's Bid1 and on Day2, it's Bid2.