Data Issue in AdGroup Performance Report for AdGroupMobileBidModifier

[suvo...@adnabu.com]

Hi

I see an inconsistency in the data in Ad Group Performance Report. We have four variations of setting mobile bid modifier in the adwords interface. For each of these I have mentioned the value which comes in the report under the column mobileBidAdj

1. 0% : 1.0
2. 20% (this is an example value can be in -90% to 300%) : 1.2
3. leave blank (--) : 0.0
4. -100% : 0.0

As you will notice the value is same for the 3rd and 4th option which makes it very difficult to distinguish.  Also as per my knowledge, if you are leaving the modifier blank ,ie, --, it means you are using the same bid for mobile. So 0% and -- both mean the same and should ideally return 1.0 for both if not 1.0 and -- respectively. Is this expected or am I missing something?

[suvodhoy sinha]

I see an inconsistency in the data in Ad Group Performance Report. We have four variations of setting mobile bid modifier in the adwords interface. For each of these I have mentioned the value which comes in the report under the column mobileBidAdj

1. 0% : 1.0
2. 20% (this is an example value can be in -90% to 300%) : 1.2
3. leave blank (--) : 0.0
4. -100% : 0.0

As you will notice the value is same for the 3rd and 4th option which makes it very difficult to distinguish. As per my knowledge, if you are leaving the modifier blank ,ie, --, it means you are using the same bid for mobile. So 0% and -- both mean the same and should ideally return 1.0 for both if not 1.0 and -- respectively. Is this behaviour expected or am I missing something?

[Nadine Sundquist (AdWords API Team)]

Hello,

So, it looks like this value related to AdGroupBidModifier.bidModifier. The only time I can possibly think of this being blank (--) would be if there was no AdGroupBidModifier set. Is that the case with some of your campaigns? We'll start looking into it in the meantime. I just want to verify that's the case here.

Thanks,

Nadine, AdWords API Team

[Nadine Sundquist (AdWords API Team)]

Hi,

One other thing would really help me out. Could you also click Reply privately to author in the forum and send me your customer ID? That would be a huge help.

Best,

Nadine, AdWords API Team

[suvo...@adnabu.com]

Hi Nadine

Any update on this? I had sent you the details you had asked for.

[Nadine Sundquist (AdWords API Team)]

Hello,

Thank you for the additional information. That confirms my theory. We're looking into it, and I'll keep you updated on our progress.

Cheers,

Nadine, AdWords API Team

[Brad Ruderman]

Any update on this? I can confirm this is an issue I am also seeing.

Thanks!

[Nadine Sundquist (AdWords API Team)]

Hi Brad,

Thanks for confirming this. It always helps to have that '+1' shout-out. We've now found the root cause, and we're working on a solution. I'm not sure exactly when a fix will be available, but I will post here as soon as it is available.

Cheers,

Nadine, AdWords APi Team

[suvodhoy sinha]

Hi Nadine,

I see updated values(percentage values) in the reports for BidModifier. It seems the fix has gone live. Kindly confirm.

[Nadine Sundquist (AdWords API Team)]

Hello everyone,

I can confirm that the fix has been pushed. Here's what it will look like:

• All values will be in percentages in order to match with all the other bid modifiers in the reports.
• If a value is not set in the service, then the value returned will be '--'. We've been working on getting the '--' consistent across all the reports when a value on the back-end is considered null rather than just leaving an empty string.

Nice job on catching that as soon as it was available! I had just finished testing it out to make sure that everything looked good.

Cheers,

Nadine, AdWords API Team

[James Nixon]

I am seeing a similar issue where the adwords API doesn't match the information in the Adwords UI. In the UI the field "Bid-adj." the numbers are presented in a range of -100% to 900% whereas the Adwords API field "BidModifier" (display name of "Bid-adj." only reflects a range of 0%-100%

Thanks,

[Google Ads API Forum Advisor Prod]

Hi James,

Since this is an old thread, could you please create a new one with the issues you are facing?

Thanks,
Anthony
Google Ads API Team

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