Hi,
I am currently working on Store Visit data and I retrieve these data from Google API at a Keyword level x Match Type.
The issue I have is that I do not understand what NaNs mean for Store Visit data. Indeed, some Keywords have a real value (including 0) and some Keywords have a NaN value. It could happen that the same Keyword has a real value for a given match type and a NaN value for another match type.
Hence, I don't know how to interpret these NaN values for Store Visit Data.
Can someone give me insights about it ?
Thanks a lot,
Thai-Nhiên NGUYEN