How to get reports about Conversion Actions not being included in Conversions

[Peter Orchroch]

Hello,

I am using the Google Ads API to fetch information about the amount and value of Conversions each of my Conversion Actions recieves.

For this, I am currently fetching an Account Performance Report (I don't know if that is the best report to use?) with the parameters "Conversions", "ConversionValue" and "ConversionTypeName".

Unforunately, with this I only seem to get reports about the top-most Conversion Action:

Testing the API on other accounts, it seems like I only get reports about Conversion Actions where I activated "Include in "Conversions"".

Is there a way I can get this report about the other conversion actions, that don't have that option enabled?

[Google Ads API Forum Advisor Prod]

Hi Peter,

Unfortunately, AdWords API doesn't have a report aggregated at the conversion level. However, you can use Google Ads API and run a report on the conversion_action level.

Regards,
Anthony
Google Ads API Team

Anthony Google Ads API Team

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[Peter Orchroch]

Thank you for your information.

I can now get information about the individual Conversion Actions using a query like "SELECT conversion_action.name FROM conversion_action", but how can I get the values each of those conversion collected? For example, I want to know the amount and value of each conversion action in the last 7 days.

[Peter Orchroch]

Update: It looks like I finally got the data using the following query:

SELECT campaign.name, metrics.all_conversions, metrics.all_conversions_value, segments.conversion_action_name FROM campaign WHERE segments.conversion_action_name != ''