Actual words searched

[Brad Haizlett]

I am using adwords api to generate reports on my clients accounts, everything works fine. But what i am trying to figure out is, is there a way to get the actual search term that had a click, like lets say right now i have a keyword which is +house +painter and all my clicks in the report only show that, but i want to see the actual term that generated a click like lets say, "professional house painter", how can i get that word in my report?

[Danial Klimkin]

Hello Brad,

Please see:

  https://support.google.com/adwords/answer/2684537

and the Search Query Performance Report:

  https://developers.google.com/adwords/api/docs/appendix/reports#search-query

-Danial, AdWords API Team.

[Brad Ruderman]

Danial-

I am trying to rehash this discussion. I am using the click performance report to do my own attribution using the gclid. Is it possible to determine which click is associated with what search term, at the click level. Currently I can look at click performance report which goes to the keyword level, and I can look at the search term report which is already aggregated, therefore I can't determine which clicks actually came from which search terms. Is it possible to do that?

Thanks!

[Josh Radcliff (AdWords API Team)]

Hi Brad,

You won't be able to match at the GclId level, as neither the AdWords user interface nor the AdWords API provides that level of detail for the search query.

The closest you could get would be to use the KeywordId on the SEARCH_QUERY_PERFORMANCE_REPORT to match up rows from the CLICK_PERFORMANCE_REPORT by CriteriaId. This has a few limitations, though:

• The CriteriaId field on the CLICK_PERFORMANCE_REPORT won't always be a Keyword ID, so not every GclId will have a match.
• You'll potentially get multiple rows from the SEARCH_QUERY_PERFORMANCE_REPORT for the same KeywordId but different Query values, so the mapping won't be exact between the two reports.

Cheers,

Josh, AdWords API Team