The ImpressionShare metrics on the AdGroupPerfomanceReport and the CriteriaPerformanceReport.

[T.Motodate]

Could you please tell me about the ImpressionShare metrics on some performance reports?

Question 1)

We can see the SearchImpressionShare metrics on the AdWords Console Website.
And we could get the the metrics related to SearchImpressionShare from the KeywordPerformaceReport according to the Reporting reference.

However, we coundn't find how to get these metrics from the AdGroupPerformanceReport and the CriteriaPerfomanceReport in the Reporting reference.

Could you please how do we do?
Or, the AdWords API doesn't have the function to get them? Can we get these metrics in next release?

Question 2)

We can find the "AbsoluteTopImpressionPercentage" and "TopImpressionPercentage" metrics on the KeywordPerfomanceReport, the AdGroupPerformanceReport, and the CriteriaPerformanceReport.

We guess that these metrics can be instead of the SearchImpressionShare metrics.

Because we guess that these percentage also indicates the how many time to display the ads on absolute top or top position as same as SearchImpressionShare metrics.
When there're differences between the SearchImpressionShare and ImressionPercentage, could you please tell me them?

Question 3)

When does the AdGroup's SearchImpressionShare metric update?

We can see this metric on the AdWords Console Website.

However, in the case of specified the day "today" or "yesterday", all this metric are shown as "--".

Does this metric update until more than 2 days?  

Best Regards.

[googleadsapi...@google.com]

Motodate-sama,

Please refer to the answers below for each question:

Question 1)
We can see the SearchImpressionShare metrics on the AdWords Console Website.
And we could get the the metrics related to SearchImpressionShare from the KeywordPerformaceReport according to the Reporting reference.
However, we coundn't find how to get these metrics from the AdGroupPerformanceReport and the CriteriaPerfomanceReport in the Reporting reference.
Could you please how do we do?
Or, the AdWords API doesn't have the function to get them? Can we get these metrics in next release?

You may refer to this guide to see the available reports which have the SearchImpressionShare field. Unfortunately, it is currently not supported to fetch the said field from CriteriaPerfomanceReport in AdWords API.

Also, I don't have a definite timeline as when this can be made available via AdWords API.

Question 2)
We can find the "AbsoluteTopImpressionPercentage" and "TopImpressionPercentage" metrics on the KeywordPerfomanceReport, the AdGroupPerformanceReport, and the CriteriaPerformanceReport.
We guess that these metrics can be instead of the SearchImpressionShare metrics.
Because we guess that these percentage also indicates the how many time to display the ads on absolute top or top position as same as SearchImpressionShare metrics.
When there're differences between the SearchImpressionShare and ImressionPercentage, could you please tell me them?

I would recommend that you open your concern to the Google Ads Community Forum as the this question is more on product level and product experts may provide insights on this.

 

Question 3)
When does the AdGroup's SearchImpressionShare metric update?
We can see this metric on the AdWords Console Website.
However, in the case of specified the day "today" or "yesterday", all this metric are shown as "--".
Does this metric update until more than 2 days?  

Data can be updated anytime, however, I would suggest that you consider Data freshness (you may also refer to this guide for more details) as the data will be more accurate after data freshness.

Please let me know if you have further concerns.

Regards,

Hiroyuki

Google Ads API Team

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[T.Motodate]

Hiroyuki-san.

Thank you for your answer.

I understand that SearchImpressionShare metrics was not supported in CriteriaPerformanceReport(Very unfortunately!)

About "AbsoluteTopImpressionPercentage" and "TopImpressionPercentage", I'll ask them the community forum you said.

However, I have another question about SearchImpressionShare metrics in the AdGroupPerfomanceReport.
Could you please tell me?

When we get some metrics of the display-ad-group in the AdWords Console Website at 2019/04/26,
we can get SearchImpressionShare  values of less than 2019/04/23.
However, we cannot get 2019/04/24 and 2019/04/25's SearchImpressionShare values(they indicates just only '--').

In more detail, we just can get 2019/02/24's SearchImpressionShare values at afternoon,

however we cannot 2019/02/25's SearchImpressionShare values entirely.

Can we surely get the SearchImpressionShare values of the display-ad-group more than two days ago?

Best Regards.

[googleadsapi...@google.com]

Motodate-sama,

With regard to your question about generating Adgroup Performance Report via Google Ads UI, this is also a product level question and our team can support AdWords API / Google Ads API related concerns only in this thread. With this, you may ask this question in the Google Ads Community Forum as well. The product specialists there would be better equipped to answer to your question. 

Regards,

Hiroyuki

Google Ads API Team

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Also find us on our blog and discussion group:
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[T.Motodate]

Hiroyuki-sama

Sorry for my late response.
OK, I'll ask this question to the Google Ads Community Forum.

Thank you very much.


2019年4月26日金曜日 17時39分00秒 UTC+9 googleadsapi-forumadvisor: