GetHistoricalMetrics ignores empty language?

[Richard Pergament]

Hi,

The incorrect results are produced if you follow the instructions on GetHistoricalMetrics, but omit the language parameter on the keyword plan.

I would expect that I'd receive back all the monthly searches for a keyword in a specific Geotarget if the language setting is omitted. This is how it used to work in Google Adwords. But what appears to be happening is that we're receiving a subset of the volume, as if "English" was set as the language.

 E.g. looking up search volume for for "ost" in Sweden without any language applied results in 12,100 monthly searches. But if we apply "Swedish" we'll get 14,800 monthly searches.

[Google Ads API Forum Advisor]

Hi Richard,

Thank you for raising this concern to the Google Ads API team.

Moving forward to your concern, please see this documentation. The provided documentation contains the differences when working with a keyword plan using the Google Ads API versus the UI. We also give some recommendations on how to avoid mismatches in historical metrics when mixing usage.

As you can see at the API behavior part, it is mentioned other settings such as geo targets, network settings, and language targets are available only at the KeywordPlanCampaign level.

Regards,

Carmela Google Ads API Team

ref:_00D1U1174p._5004Q2byXmj:ref

[Richard Pergament]

Hi,

Thank you for the response! I was a bit unclear in my original post; all the settings are being done at the KeywordPlanCampaign level. That's how we're getting the issue.

Best regards,

Richard

[Google Ads API Forum Advisor]

Hi Richard,

Can you please privately provide the request and response logs for each case that you described?

Thanks,

Matt Google Ads API Team

ref:_00D1U1174p._5004Q2byXmj:ref