AverageCpv and AverageCpe returned as Micro instead of double

[Stefano Fontana]

Hello

AverageCpv and AverageCpe are returned in "micro" instead of double as stated in the documentation: https://developers.google.com/adwords/api/docs/appendix/reports/campaign-performance-report#averagecpv

Why is the type "Double" and not "MoneY" as in averageCpm and all the other metrics related to money?

Thank you.

[Shwetha Vastrad (AdWords API Team)]

Hi Stefano,

Thanks for pointing this out. Yes, AverageCpv and AverageCpe are indeed returned in "micros". I'll get in touch with the team to have the AdWords API report documents updated.

Regards,
Shwetha, AdWords API Team.

[chenrui zhang]

Hello,

I have one more related question. Are ConversionValue and AllConversionValue also returned in "micros" ? If not, could you explain what is the conversion value really about?

[Stefano Fontana]

Thank you.

Please note that the type returned by the Report Definition service is also "double" and not "micros". That should also be changed.

Cheers,

    Stefano-

[Shwetha Vastrad (AdWords API Team)]

Hi, 

ConversionValue and AllConversionValue are returned as Double and the value is formatted with dot (".") for decimal separator, with a precision of two decimal positions and no thousands separator (e.g. 1000000.00). The AllConversionValue corresponds to the conversions included as part of "All Conversions", whereas the ConversionValue corresponds to conversions included in the "Conversions" column. "All conversions" includes the data in your "Conversions" column plus conversion actions you’ve chosen not to include in your “Conversions” column. It also includes cross-device conversions, store visits, certain phone calls, and more. Please see this guide for more details. 

[Shwetha Vastrad (AdWords API Team)]

Hi Stefano, 

This is an issue on our end and we'll be providing an update in an upcoming release. For now, you can read these values as micro units on your end.