Audience performance data showing up in ad performance report?

[MdV]

Hi API team,

 

I have a question regarding remarketing audience performance data.

 

This data is normally retrieved with AUDIENCE_PERFORMANCE_REPORTs. We’ve noticed some strange behavior with certain campaign settings. Audience related data suddenly shows up in AD_PERFORMANCE REPORTs, referenced in the keyword ID column.

 

Also, as below example shows, the statistics related to the audience can be higher in the ad report than shown in the audience report itself.

 

It only happens with data generated by campaigns at times both "Search Network with Display Select" and a Target CPA bidding strategy have been set. Disable either the display network or set a different bidding strategy and the ad performance data is being gathered separate again.

                                                                                                                       

The following example shows data from the same group. The columns shown are (unordered) the ones requested.

 

Audience_performance_report:

Criterion ID, Impressions, Day, Campaign ID, Ad group ID, Clicks, Cost, Avg. position
143494244720, 1, 2015-10-12, ...

Ad_performance_report:

Keyword ID, Ad ID, Impressions, Day, Customer ID, Campaign ID, Ad group ID, Clicks, Cost, Avg. position

143494244720, 88268499320, 2, 2015-10-12, ...

 

143494244720 = Similar to *** - All users 90 days

 

Could you tell me if this is a bug or if not how this data should be interpreted?

 

If necessary additional IDs can be provided in a private mail.

 

Thanks, Kind regards,

Marcel de Vries.

 

 

 

[Anthony Madrigal]

Hi Marcel,

Could you please provide me (through reply privately to author) with the AdGroup Id where the criterion is located so that I can take a further look? 

Thanks,
Anthony

AdWords API Team