How to Get Reach Estimate Through the API?

[Kristopher Windsor]

Hi,

In the Adwords UI, "you can see an estimate of impressions available per week on the Google Display Network for your ad group" (see below link).

https://support.google.com/adwords/answer/2475441?hl=en

The above page says: "The estimates you see don't represent the actual traffic your ads will get. Instead, they represent the potential number of impressions available for any advertiser using the settings and targeting options that you've selected for your ad group."

Question is, how can I get this data from the API? If I understand right, this data is different from the TrafficEstimatorService (which estimates traffic available to a campaign, not the total volume that exists).

Thanks,

[Umesh Dengale]

Hello,

You can use the AdGroupService or the CRITERIA_PERFORMANCE_REPORT to retrieve the AdGroup targeting information. In the AdGroupService, theTargetingSettingDetail.criterionTypeGroup field gives the targeting information. In the CRITERIA_PERFORMANCE_REPORT, the CriteriaType field gives the targeting information.

Regards,

Umesh, AdWords API Team.