Campaign status

[fishl...@gmail.com]

 Hi ，

 

 1.Are these statuses from those fields reported in the campaign report (CAMPAIGN_PERFORMANCE_REPORT)?

(For the time being, from

CAMPAIGN_PERFORMANCE_REPORT.ServingStatus,

CAMPAIGN_PERFORMANCE_REPORT.CampaignStatus,

SearchBudgetLostImpressionShare,

ContentBudgetLostImpressionShare can not get the [budget limit] this state)

2. Can I get it from google API Service? CampaignService (v201702) has not yet seen the field output of the "budgeted limit"

3. If the 1-2 points can not be directly obtained, whether through the formula?

[Shwetha Vastrad (AdWords API Team)]

Hi, 

You need to use the ServingStatus field in Campaign Performance Report to check if the Campaign is serving ads. Please note that all the campaign statuses in the UI are not available in the API report. You could consider comparing the cost accrued for the Campaign for the day against the daily budget. 

Regards,

Shwetha, AdWords API Team.

[adwor...@ylbs.com.cn]

hi, guy !

   Would you mind tell me more detail about  " You could consider comparing the cost accrued for the Campaign for the day against the daily budget. "

I got two example , you can check it out and answer me two questions :

first one :

As you see above,“M-GDN-全球”-this campaign status show "budget limit" at 2017-09-27. it's budget is ￥50.0/day.

Actually , it just cost ￥34.17 at 2017-09-27 , and then it's clicks 221 times, impressions is 30327. 

The value of "Content Budget Lost Impression Share" is zero.

I also check the value of  "Content Budget Lost Impression Share" is not zero between 2017-09-14 to 2017-09-18 . you can take a look at pic_2.

It seem to be normal in 2017-09-27. Question one :But why it's status still is "budget limit".

 

second one :

as you see above. The campaign “M-GSP-印巴（国家定位）”  budget is ￥115.0 pre day . it cost  about ￥136.71 in 2017-09-27.

 In 2017-09-27, this campaign got 3702 times clicks and 5487 times impressions. Tell me , this campaign already spent a lot more than the budget .

Question two:Why did the campaign get a "budget limit" message in the status field.

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[Shwetha Vastrad (AdWords API Team)]

Hi, 

Please see my answers below:

1. A Campaign may have the status "limited by budget" when its budget is lower than the recommended daily budget. I'm afraid its not possible to get the recommended daily budget using AdWords API at the moment. 
2. A Campaign's cost could be more that its daily budget when the campaign is spending more of the budget on days with higher Search traffic and less on days with lower traffic. Your total daily cost might be up to 20% more than your average daily budget. However, you won't be charged more than your average daily budget multiplied by the average number of days in a month (30.4). Please see this guide for more details on why costs might exceed your average daily budget. 

I would suggest that you post your questions on the AdWords Community Forum as they are better equipped to address these questions.