Unrequested/unpredictable behavior of default(?) conversion trackers

[beastcoast]

We've noticed that on a lot of our accounts -- but not all -- we're having conversion trackers automatically added to them without any action on our part. This is for click to call ads -- they're getting added with the name "Calls from ads" and with a configuration that's not really conducive to our needs.

Our SEM manager insists they're created by default even though they don't appear in all accounts. Someone else on our SEM team thinks they get created only when the account gets its first conversion.

(Also, the in the trackers we've added through the AdWords API the category has been somehow changed to "Phone call lead" even though we could only add them as "Lead" since we're using AdWords. We certainly don't mind the upgrade, but this is another thing we didn't initiate, so we're somewhat perplexed.)

Can someone from Google shed some light on these behaviors? This is putting some of our development on hold.

[Google Ads API Forum Advisor Prod]

Hi,

Thank you for reaching out to our API support team.

Our team is unfamiliar with automatic / default conversion trackers. In the API's perspective, creation of conversion trackers would need to be triggered by customers or by the system implemented by them.

That being said, so our team can have a closer look, could you share your customer ID and the Google Ads UI screenshot where the said automatic / default conversion trackers are visible?

You may send the requested details using the Reply privately to author option.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

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[Google Ads API Forum Advisor Prod]

Hi Michael,

Thanks for your patience on this. We had to remove your previous post since it contained personal info. Would you mind emailing us at googleadsa...@google.com and linking this thread in your email?

Thanks,
Matt
Google Ads API Team

Matt Google Ads API Team

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[Michael Blasenstein]

Hi Matt, thanks so much for contacting me. In the meantime I actually found my answer – it’s a function of Google Ads itself. A conversion tracker for phone calls is added by default upon the account’s first conversion. The fact that it’s added on first conversion instead of on account creation isn’t stated explicitly, but that’s what we’ve concluded from the behavior we’ve seen.

 

In any case, the info is in the gray box: https://support.google.com/google-ads/answer/6095882?hl=en&ref_topic=7280667

 

Thanks again.

 

Best regards,

Mike

 

From: Google Ads API Forum Advisor Prod <adsapifor...@gmail.com>
Date: Friday, April 23, 2021 at 4:53 AM
To: Michael Blasenstein <michael.b...@elocal.com>
Cc: adwor...@googlegroups.com <adwor...@googlegroups.com>
Subject: Re: Unrequested/unpredictable behavior of default(?) conversion trackers

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