Discrepancy in the length of Path1 attribute for Expanded text ads?

[Karan Vohra]

Hi Folks,

We thought that there is limit of 15 characters on Path1 attribute for the Expanded text Ads. But we have a few customers who have provided the data from Google ad words where number of characters is more than 15 characters. 

Can you confirm if there is a bug in Google adwords or there are more rules in Google that we are not aware of?

The support article - https://support.google.com/adwords/answer/7048854?hl=en seems to be outdated then?

Thanks!

[Shwetha Vastrad (AdWords API Team)]

Hi Karan,

Could you provide a few sample Ads where you noticed that the Path1 attribute had more than 15 characters? Please provide the AdId and ClientCustomerId for these ads. Please use Reply privately to author while responding. 

Regards,

Shwetha, AdWords API Team.

[Karan Vohra]

I privately sent the excel sheet which has the list. Kindly reply on public thread as for some reason i dont get the private response back.

[Shwetha Vastrad (AdWords API Team)]

Hi Karan,

Since you are using Keyword insertion in your Path1 and Path2 fields to replace the default value, the actual string in the Path1 and Path2 fields can be more than 15 characters. If the keyword is too long to fit, the default value is used. If you try to add an Expanded Text Ad where the default value is more than 15 characters, you'll encounter the LINE_TOO_WIDE error. This guide provides more information on Ad parameters.