Expected clickthrough rate, Ad relevance, Landing page experience

[la...@techknowspace.com]

Hello

I'm trying to find the way to get next metrics

Expected clickthrough rate

Ad relevance

Landing page experience 

Do you know if it's available trough API or not? 

If not do you know if it will be anytime soon?

Thanks

[Ray Tsang (AdWords API Team)]

Lasha,

Could I trouble you to confirm where in the AdWords UI are you seeing these metrics?

Thanks,

--

Ray Tsang (AdWords API Advisor)

[Oliver]

Are you referring to this?

https://groups.google.com/forum/#!searchin/adwords-api/keyword$20bubble/adwords-api/P3cRncfNfA4/0LpiCkP0IR4J

[la...@techknowspace.com]

Yes

[la...@techknowspace.com]

Hey

When you got to keywords tab from UI and hover on one of the keywords status you see it there.

Quality score Learn more 

8/10

 

Expected clickthrough rate: Average
Ad relevance: Above average
Landing page experience: Above average

[Ray Tsang (AdWords API Team)]

Lasha,

Thanks for confirming.  The information in QualityInfo is the data that are available at the moment.

Cheers,

Ray

[la...@techknowspace.com]

Thanks,

I use PHP to get Reports. Which approach should I use to get QualityInfo.

I'm having difficulty to find one.

Thanks ahead

[Ray Tsang (AdWords API Team)]

Lasha,

You'll need to use the AdGroupCriterionService, and check the selector documentations.

Cheers,

Ray

[la...@techknowspace.com]

Hey,

Is there any PHP example how can I retrieve that data.

I'm having hard time to get it.

[la...@techknowspace.com]

I got it.

require_once dirname(dirname(__FILE__)) . '/init.php';

// Enter parameters required by the code example.

$adGroupId = '11172758199';

function GetKeywordsExample(AdWordsUser $user, $adGroupId) {

  // Get the service, which loads the required classes.

  $adGroupCriterionService =$user->GetService('AdGroupCriterionService', ADWORDS_VERSION);

  // Create selector.

  $selector = new Selector();

  $selector->fields = array('KeywordText','KeywordMatchType','QualityScore','IsKeywordAdRelevanceAcceptable','IsLandingPageLatencyAcceptable','IsLandingPageQualityAcceptable');

  // Create predicates.

  $selector->predicates[] = new Predicate('AdGroupId', 'IN', array($adGroupId));

  // Create paging controls.

  $selector->paging = new Paging(0, AdWordsConstants::RECOMMENDED_PAGE_SIZE);

  do {

    // Make the get request.

    $page = $adGroupCriterionService->get($selector);

    // Display results.

/*     if (isset($page->entries)) {

      foreach ($page->entries as $adGroupCriterion) {

      printf("Keyword with text '%s', match type '%s', and ID '%s' was '%s'"

          . "found.\n", $adGroupCriterion->criterion->text,

          $adGroupCriterion->criterion->matchType,

          $adGroupCriterion->criterion->id);

      }

    } else {

      print "No keywords were found.\n";

    } */

echo '<pre>';

print_r($page->entries);

    // Advance the paging index.

    $selector->paging->startIndex += AdWordsConstants::RECOMMENDED_PAGE_SIZE;

  } while ($page->totalNumEntries > $selector->paging->startIndex);

}

// Don't run the example if the file is being included.

if (__FILE__ != realpath($_SERVER['PHP_SELF'])) {

  //return;

}

try {

  // Get AdWordsUser from credentials in "../auth.ini"

  // relative to the AdWordsUser.php file's directory.

  $user = new AdWordsUser();

  // Log every SOAP XML request and response.

  $user->LogAll();

  // Run the example.

  GetKeywordsExample($user, $adGroupId);

} catch (Exception $e) {

  printf("An error has occurred: %s\n", $e->getMessage());

[Ray Tsang (AdWords API Team)]

Great!  And than you for sharing the code!

Thanks,

Ray

[basker reddy]

Hi,

From The Above Code 

https://developers.google.com/adwords/api/docs/reference/v201206/AdGroupCriterionService.QualityInfo

gives the same info as displayed on the web interface (when we hover the mouse over the keyword's 'bubble' under the 'Status' column).

However, the values displayed on the web interface (for each parameter) can be one of 3:

1. Above average
2. Average
3. Below average

using this code we are getting only boolean values we are not getting the above values

is there any other service to get exact values

[Ray Tsang (AdWords API Team)]

Basker,

Those are not available at the moment.

Thanks,

Ray

[QuadStringray]

Hey,

in Adwords API v201509 the fields isKeywordAdRelevanceAcceptable and isLandingPageQualityAcceptable have been removed. In the ui the are available in the moment.
Can get that informations also over the api?

Thanks!

[Josh Radcliff (AdWords API Team)]

Hi,

That information is not available in the API in v201509. You can still get the overall qualityScore, however.

Thanks,

Josh, AdWords API Team

[ferry Ardhana]

Hi,

So please correct me if i'am wrong.

Since v201509 these particular field 'IsKeywordAdRelevanceAcceptable','IsLandingPageLatencyAcceptable','IsLandingPageQualityAcceptable' is removed?

Because i saw similar metric value from another online Adword tool which able to show these three score.

Is there any access level (standard or basic) to able retrieve the metric? Or this API opened for premium partner only?

Thanks

[Josh Radcliff (AdWords API Team)]

Hi,

Those fields were removed for all users in v201509 - please see the Deprecations section of the release notes.

Several reports support quality score-related fields, however, such as the CreativeQualityScore and PostClickQualityScore.

Thanks,

Josh, AdWords API Team