Click counts are low in keyword performance report

[David]

I've inherited an application where the online data will show some number of clicks and impressions.  My application runs the keyword performance report, and the impressions are the same as online, but the clicks are low by 1 or 2 compared to the adwords interface.

Where is the right place to look for those clicks?  What can cause discrepancies in the click counts from the API to the adwords interface?

I'm told that my report should be the same or higher than adwords, but never lower.

thanks

[Danial Klimkin]

Hello David,

The numbers should be exactly the same provided you use the same report parameters, dates and retrieve data at the same time.

Common cause for discrepancies are objects unavailable in the API (shared ads, video campaigns), or report ran on different dates.

If still in doubt, please send us the UI screenshot and full API report defition over email (Reply to author on the right).

-Danial, AdWords API Team.