Is it possible to match Display Network Keywords to Keyword IDs with the API?

[Justin Severidt]

I am trying to match keywords that trigger a display network ad to the Display network reports that include the Keyword ID field from the API.  I thought I could capture the GCLID parameter from the redirect URL and then run the Click Performance report to pull the Keyword ID for those display network ads that were triggered by keywords.  However, the Keyword ID field is returning the general 3000000 or 3000006 IDs for 95% of the clicks I am getting on the Display Network.  However, when I go to the Adwords UI and look at the Display Network keyword report it is showing a lot of activity for a number of different keywords.

My question is how can I capture display network keyword information from the ad click redirect URL that is sufficient to match the keyword back to the keyword ID I am getting from the display network reports via the API?

[Josh Radcliff (AdWords API Team)]

Hi,

Are you saying that the keyword ID passed for the keyword ValueTrack parameter is one of the general 300000x IDs, or is the issue that the Click Performance Report is returning the general 300000x IDs?

If it helps, the Display Keyword Performance Report will give you keyword-level details for your display campaigns.

Thanks,

Josh, AdWords API Team