Adwards and Ads API generates different values for keyword metric estimation

[Guidewire Software]

Hi,

I'm in the process of migrating from Adwards API to Ads API. One of the features we use a lot under Adwards API is "TrafficEstimatorService". We are currently able to get all the metrics we need under the Adwards API, such as average CPC, clicks per day, total cost, etc. However, for the exact same keywords, the majority of these metrics we get is 0. We pulled the data using the same Geotargets for both APIs.

Does anyone have the same issue? Do these two APIs have different backend database? Are the keyword planning metrics under the new Ads API going to improve going forward?

Thanks,

Randy

[Google Ads API Forum Advisor]

Hello Randy,

Thank you for reaching out to us.

Can you share to us the following details below so our team can better check?

• Customer ID
• Using the AdWords API - complete report definition in XML or AWQL form
• Using the Google Ads API
  • login-customer-id
  • complete GAQL
  • complete logs (request and response with request-id)

In addition to that, have you check those results via the UI if it matches the values from the API? If yes, can you also share those UI screenshots?

Please send the requested details via the Reply privately to author option. If this option is not available, you may send the details directly to our googleadsa...@google.com alias instead.

Regards,

Reminder: Share your feedback about the Google Ads (AdWords) API! Take the 2021 Google Ads API and AdWords API Annual Survey
 

Mark Kevin Albios Google Ads API Team

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