API Offline Events - Optimization

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Lior Vainshtein

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Mar 1, 2021, 4:18:52 AM3/1/21
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  We promote a product that requires downloading and installing on desktops. 

I requested the developer to create offline event for installs to use with Google's automated bidding options. The developer told me that he receives an error when uploading same day events and directed me to Google API documentation, which states:
 "This click occurred less than 24 hours ago, so it's too recent to be uploaded" (Source). 

It limits our ability to optimize based on offline events because of the long attribution window. 

Are you aware of any solution other than optimizing based on an early funnel event?  


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Google Ads API Forum Advisor Prod

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Mar 2, 2021, 1:10:55 AM3/2/21
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Hi Lior,

Unfortunately, there is currently no workaround for this type of error. You would need to wait and ensure that the clicks are already beyond the 24 hour window before uploading.

For more information on the validations and tips to consider when uploading conversions, you may refer here. I hope this helps.

Best regards,

Google Logo
Peter Laurence Napa Oliquino
Google Ads API Team
 


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Lior Vainshtein

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Mar 4, 2021, 8:37:32 AM3/4/21
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Hi Peter, 

Does it mean that automated bidding is not available for offline events? 

Google Ads API Forum Advisor Prod

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Mar 5, 2021, 12:43:25 AM3/5/21
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Hi Lior,

I work with Peter and let me provide support to your concern.

To clarify, my colleague is only referring to the TOO_RECENT_CLICK that there is no other workaround for this error aside from ensuring that the clicks are already beyond the 24 hour window before uploading.

Let me know if you have further clarifications.

Regards,
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Ernie John Blanca Tacata
Google Ads API Team
 


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