Smart Campaign detailed reports by keyword theme, headlines, descriptions, etc

[Andrew Wirtz]

Hi, I am running Smart Campaigns, and am having trouble finding segment level data for things like keyword_theme (or keyword), headlines, descriptions. Is there anyway using Reports queries to find out such information on Smart Campaigns?
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[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

By reviewing your concern, I understand that you are having trouble finding segment-level data like specific keywords, headlines, and descriptions for Smart Campaigns. I would like to inform you that you can't directly access segment-level data for keyword themes, individual keywords, headlines, or descriptions in Google Ads API for Smart Campaigns.

Kindly note that, I will raise a request for this feature to become available in the Google Ads API. However, I cannot provide a scheduled timeline for its availability in the API. So, I would recommend you to follow our Blog Post and Release Notes for future updates.
 

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Thanks,
 

Google Ads API Team

[Andrew Wirtz]

How is the Google UI for Ads able to show this breakdown? Is this information available on the API?

Thank you,

Andrew

[Google Ads API Forum Advisor]

Hi,

Thank you for getting back to us.

• How is the Google UI for Ads able to show this breakdown?

Note that the search terms report is a list of search terms that a significant number of people have used, and that resulted in your ad being shown. Depending on your keyword matching options, the search terms listed might be different from your keyword list along with the clicks and spend. You can refer to this help center article about the search terms report. 

• Is this information available on the API?

Yes, information which is related to the Search terms report & keyword themes report is available in the Google Ads API. You can retrieve the search term view with metrics aggregated by search terms at the ad group level. I suggest you use this search_term_view resource to retrieve data via the API.