Ad Customizer Feed for Responsive Display Ads

[PPC Developer]

It's unclear if this feature is currently supported. Can I create a feed, attach it to a display campaign, and refer to the feed in Responsive Display Ad's short headline as 

"{DataSet.Attribute} - this is a great ad"

According to the community, this is not supported for Display network responsive ads.

https://www.en.advertisercommunity.com/t5/Advanced-Features/Responsive-Ads-and-Ad-Customizers/td-p/839420

However, the documentation says it's possible. Also you can actually save a responsive ad from adwords.com's web application, it doesn't throw an error. 

So what's the verdict on this? Is it supported or not?

[Peter Oliquino]

Hi,

Ad customizers are supported only in standard and expanded text ads and are currently not available in display as discussed in this guide. This being said, could you provide which AdWords API documentation stated that it is available?

Best regards,

Peter

AdWords API Team

[PPC Developer]

Hi and thanks for the response.

I read below and thought the mention of "Feed" attached to dynamic responsive ads would also apply to display network response ad class.

https://support.google.com/adwords/answer/3265299?hl=en

So according to above article, it's possible to have dynamic responsive display ads, right? But using a different object in the API then?

[Peter Oliquino]

Hi,

Dynamic display ads are currently not supported in the AdWords API. For the Ad Types supported in the AdWords API, you may refer here. The link also provides individual guides for the different features you can incorporate with your ads via the AdWords API.

Thanks and regards,

Peter

AdWords API Team