TargetingIdeaService, difference between API results and Web UI results

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Giuseppe

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Sep 27, 2019, 3:20:49 AM9/27/19

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Hi,

I'm experiencing a big difference between API results and Web UI results from Keyword Planner, in particular working on brands.

From my previous ticket (Include brand name in results calling TargetingIdeaService) it's clear that is not yet possible use brand search with API, however using API for brand search and Web UI (without flag "Include brand names in result"), I found big difference in results.

For instance, looking for brand "Sephora" with language Italian (see below selector), API returns zero result, still Web UI same values (using the same IEADS request of API), similar results using for example other brand, gaggia, lavazza and illy.

Difference is very big, so, is my call not correct? Why there are similar differences?

Thanks and regards,
Giuseppe

{
   'ideaType':'KEYWORD',
   'requestType':'IDEAS',
   'requestedAttributeTypes':[
      'KEYWORD_TEXT',
      'SEARCH_VOLUME',
      'COMPETITION',
      'EXTRACTED_FROM_WEBPAGE',
      'AVERAGE_CPC',
      'TARGETED_MONTHLY_SEARCHES'
   ],
   'paging':{
      'startIndex':0,
      'numberResults':100
   },
   'searchParameters':[
      {
         'xsi_type':'IncludeAdultContentSearchParameter'
      },
      {
         'xsi_type':'LanguageSearchParameter',
         'languages':[
            {
               'id':1004
            }
         ]
      },
      {
         'xsi_type':'NetworkSearchParameter',
         'networkSetting':{
            'targetGoogleSearch':True,
            'targetSearchNetwork':False,
            'targetContentNetwork':False,
            'targetPartnerSearchNetwork':False
         }
      },
      {
         'xsi_type':'RelatedToQuerySearchParameter',
         'queries':[
            'sephora'
         ]
      }
   ],
   'currencyCode':'EUR',
   'localeCode':'it_IT'
}

Google Ads API Forum Advisor Prod

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Sep 27, 2019, 5:49:10 AM9/27/19

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Hi Giuseppe,

Thank you for posting your concern.

I understand that you are encountering data discrepancy between the result from the AdWords API and the UI. With this, so I can further investigate the issue, could you provide the following information via Reply privately to author?

complete SOAP request and response logs
screenshots of the UI that you confirmed the data discrepancy

Regards,
Hiroyuki
Google Ads API Team