Cost values falling out of reporting API--why?

[HeatherH]

I'm trying to get a full accounting of my accounts Dynamic Search (keywordless) ads. When I look in the UI, I see one value for total cost under the Dynamic Search Ads campaign (let's say $100) for a given time period. However, when I use the Reporting API's Keywordless Performance report to pull the same information, I get a slightly smaller number for total cost (say, $92). What costs aren't accounted for in the Reporting API's query of this data?

[Josh Radcliff (AdWords API Team)]

Hi,

The API report will not include the Other search terms row that you see in the UI (see attached). Per the tooltip in the UI for the Other search terms row:

Data appears in this row if both of the following are true:

• You didn't receive any clicks on this term within the last 30 days (from visitors who weren't blocking their referrer URLs).
• The term wasn't entered by a significant number of people.

Keep in mind, data for searches in the last 24 hours will always be in this row.

Cheers,

Josh, AdWords API Team

[HeatherH]

Thanks, Josh, this is very helpful. Will you tell me where to find a page in the UI with 'Other Search Terms' in the footer, like the one you took the screen shot of?

[HeatherH]

I found the 'Other Search Terms' row, but for the date range I'm reviewing, that summary row shows 0.00 in cost. How can something with 0 reported cost be responsible for the missing $$?

[Josh Radcliff (AdWords API Team)]

Hi,

Could you send the following information only to me by clicking Reply to Author on this message?

1. Your customer ID (xxx-xxx-xxxx)
2. A screenshot of the Other search terms view
3. The API report request and response

Thanks,

Josh, AdWords API Team