How to get "phrase" search term using Search Query Performance Report?

[Sivanath]

Hey Guys,

"Search Query Performance Report" provides exact match type of search term. How to get other match type search terms?

Note: I have used the QueryMatchTypeWithVariant with predicate values ('AUTO', 'BROAD', 'EXACT', 'EXPANDED', 'PHRASE', 'NEAR_EXACT', 'NEAR_PHRASE')

Thanks in advance.

[Yin Niu]

Hello, 

Per this document, a search term is the exact word or set of words a customer enters when searching on Google.com or one of our Search Network sites. 

The "Keyword" column tells you which one of your keywords matched someone’s search term and triggered your ad. This information can help you see your keywords “in action” by showing you how they are matching to actual searches.

The "Match type" column in your search terms report tells you how closely the search terms that triggered your ads on Google are related to the actual keywords in your account. By seeing which match types are working well for which keywords and searches, you can refine match types for all your keywords to better hone in on the right customers.

If you have more questions on this topic, you could post them on AdWords forum. 

Thanks,