Get Ad Level Custom Parameter Data in Final URLs Report

[Charlie Saunders]

Hello,

Is is possible to get ad level custom parameter data in the FINAL_URL_REPORT?  In one of our accounts, we need to get the custom parameter data with performance statistics.

When I get a FINAL_URL_REPORT, I get data like this:

CampaignName = Campaign #1

AdGroupName = AdGroup #1

EffectiveFinalUrl = http://www.example.com/

EffectiveTrackingUrlTemplate = {lpurl}?...&creative={_creative}&adsize={_adsize}

Impressions = X

Cost = Y

...

We have ad level custom parameters for creative and adsize that describe the content and size of the image ad using the URL.  If we can't get performance data associated with these custom parameter values in the FINAL_URL_REPORT, what is the best way to get this data?

Thanks!

[Charlie Saunders]

I should mention that we also get/need CriteriaParameters in this report.  I accidentally omitted that from my example.

Thanks again!

[Anthony Madrigal]

Hi Charlie,

Custom parameters are available in the Ad Performance Report, while criteria parameters can be found in the Final URL Report.

If you are having trouble getting these values, reply privately to author the report queries you used and your client customer Id.

Regards,

Anthony

AdWords API Team

[Charlie Saunders]

Hi Anthony,

Thanks for your reply.  In retrospect, since the custom parameters are set at the ad level, this should have been obvious.

As far as I can tell, we will not be able to get Criteria or CriteriaParameters (Keyword / Placement) along with custom parameters, even by using two reports.  Is that correct?

I don't see any way to get, say, the ad ID in the Final URL or Criteria Performance report, so we can't match the criteria and custom parameters reliably.

Thanks again,

Charlie

[Anthony Madrigal]

Hi Charlie,

Yes, unfortunately, there is currently no way to get those two values together in the reports.

You could follow our blog regarding any changes or announcements.