membershipLifeSpan on CRM Lists with Mobile ID

[Robert Paskowitz]

Hi,

We were hoping to get some clarification on the maximum membershipLifeSpan for CRM-based lists that are using Mobile IDs. Some documentation/samples [1], [2] indicates that a maximum of 540 days may be used in this case, and when creating such a list from the AdWords UI, the "No expiration" option is removed, and a maximum of 540 days may be entered. When creating a list via API, if no membershipLifeSpan is manually specified, the list is defaulting to "No expiration", and lists created either via API or UI (which has a limit on create) may be changed to "No expiration" on edit via the UI. Being able to set it to "No expiration" from both API and UI has led to some ambiguity as to whether the limit documented is accurate or not.

Any guidance would be appreciated.

Thanks in advance,

-Rob

[1] https://support.google.com/adwords/answer/6276125?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en-GB

[2] https://www.gstatic.com/adwords/customermatch/Customer_Match_Upload_Template_-_Mobile_Device_ID.csv

[Peter Oliquino]

Hi Robert,

In the AdWords API perspective, I can confirm that you can set your CrmBasedUserList object's MemberShipLifeSpan to "10000" which should translate to "no expiration". As for the AdWords UI, I looked further into the documentation that you sent and came across this guide, which under the "Membership duration" section, says that its duration is already unlimited by default.

However, since the AdWords UI part is already out of our team's scope, you may confirm this information with the product experts at the AdWords Community Forum as they are better equipped to provide you with the information you need.

Best regards,

Peter

AdWords API Team

[Robert Paskowitz]

Hi Peter,

Thanks for the reply. To clarify, as far as the API is concerned, and any terms relating to the use of the API, we should be okay setting an expiry of '10000' on CrmBasedUserLists, even if we upload files such that CustomerMatchUploadKeyType is MOBILE_ADVERTISING_ID? In that case, it would seem like if there is a rule requiring Mobile Advertising IDs to expire after 540 days, that that may be something controlled internally, and need not be set via the API on the UserList object?

Thanks again,

-Rob  

[Peter Oliquino]

Hi Rob,

There appears to be no mention of any 540 days expiration for the MOBILE_ADVERTISING_ID value of the CustomerMatchUploadKeyType field of the CrmBasedUserList. MembershipLifeSpan of "10000"/"no expiration" should be applicable as long as it is a CrmBasedUserList.

Also, the documentation that you sent regarding the Mobile ID does not appear to refer to uploads via the AdWords API as CrmBasedUserList objects focus more on uploading emails and phone numbers. I would recommend that you reach out to the AdWords Community Forum for more information regarding this matter.