Validate advertiser's identity

[Maxime Heurtevent]

Hello,

I've recently been asked to "validate the advertiser's identity" for accounts created under my Google Ads Admin account. Can you give me more details if the validation is mandatory for all accounts as there are some with optional validation.

Would a different API access allow to bypass the mandatory validation?

What makes validation optional for one user and mandatory for another?

Please clarify as much as possible

Sincerely, 

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

After reviewing your concern, I understand that you need assistance regarding advertiser identity verification.

To provide a safe and trustworthy ad ecosystem for users, and to comply with emerging regulations, Google now requires advertisers to complete one or more verification programs. I would recommend you to check this Help Center article About verification to know about some example criteria that lead to the selection of an advertiser to complete Google’s advertiser verification programme within a deadline. You may refer to the same Help Center article to know why a few advertisers may see an option to complete the advertiser verification programme without a deadline. Kindly note that the level of API access has no affect and cannot bypass this mandatory validation.

If you are using the Ads API and would like to complete the advertiser identity verification, then I would suggest you refer to this guide on Advertiser identity verification for more information.

I hope this clarifies.

 

This message is in relation to case "ref:!00D1U01174p.!5004Q02rzhK3:ref"

Thanks,
 

Google Ads API Team