Different Cost between AD Performance Report and Geo Performance Report

[Eduardo Lazarotto]

Hi,

I'm trying to get geo performance report to identify campaign cost by country, but the cost between AD Performance Report and the Geo Report is different, only for display or video campaigns. Usually, the cost of Geo Report is greater than Ad Report. 

I'm using the python SDK and the query below:

report_query = (adwords.ReportQueryBuilder()
                .Select('Date',
                        'AdGroupId',
                        'AdGroupName',
                        'CampaignId',
                        'CampaignName',
                        'Impressions',
                        'Clicks',
                        'Conversions',
                        'Cost',
                        'Ctr',
                        'Interactions',
                        'VideoViews',
                        'CountryCriteriaId',
                        'IsTargetingLocation',
                        'LocationType',
                        'AdFormat',
                        'AdNetworkType1',
                        'AdNetworkType2')
                .From('GEO_PERFORMANCE_REPORT')
                .Where('LocationType').EqualTo('LOCATION_OF_PRESENCE')
                .Where('IsTargetingLocation').In('true', 'false')
                .During(start_date=20191003, end_date=20191003)
                .Build())

I need to do any extra filter to get the same result of Ad Performance Report?

[Google Ads API Forum Advisor Prod]

Hi Eduardo,

Thank you for reaching out. With regards to your concern, you cannot compare two reports as these are the two different types of reports which includes data aggregated at different levels. The Ad Performance Report includes data aggregated at ad level whereas Geo Performance Report includes all statistics aggregated at the country/territory level and is equivalent to the geographic view in the UI. If you observe any discrepancy between the API and UI results, please share the complete report query along with the client customer id for me to assist you better. Please use Reply privately to author option while sharing the details. Let us know if you have any additional concerns.


Regards,
Nikisha Patel, Google Ads API Team

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