Client wants to use Google Ads API for Customer match

[Eike Ihmels]

Hey,

my client Bosch PT wants to use the Google Ads API for Customer match: https://developers.google.com/google-ads/api/docs/remarketing/audience-types/customer-match?hl=en How do the hashing options look like?

My latest information was that it would be possible to send unhashed data via the Google Ads API for customer match (see https://docs.google.com/presentation/d/1hUJE-L6oSIDIqQQi3gqG-kv5jgGNJDTk0T5dtLKr3ok/edit#slide=id.g1ca38b51f_0242) The hashing then happens on our side. That's what the client prefers: sending unhased data via API and hashing happens on our side.

Is that possible?

Thanks for your help in advance!

Best regards,

[Google Ads API Forum Advisor Prod]

Hi,

You must hash your emails and names using the SHA-256 algorithm before uploading. It must also remove leading/trailing whitespaces and have the text be in lowercase.

Regards,
Anthony
Google Ads API Team

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