Difference between metrics.auction_insight_search_impression_share and metrics.search_impression_share in Google Ads API

[Hashir Khan]

Dear Google Ads Forum members,

I hope this message finds you well. I have been working with the Google Ads API and recently came across two metrics related to impression share: metrics.auction_insight_search_impression_share and metrics.search_impression_share.

 

I'm seeking clarification on the difference between these two metrics, especially considering that the auction_insight metrics are not publicly available.

What is the primary distinction between metrics.auction_insight_search_impression_share and metrics.search_impression_share?

Thank you very much for your time and support.

[Google Ads API Forum Advisor]

Hi Hashir,

Thank you for reaching out to the Google Ads API Forum. I hope that you are doing well today.

Moving forward to your concern, based on the documentation of Metrics, the metrics.auction_insight_search_impression_share is a metric which is a part of the Auction Insights report, that tells the percentage of impressions that another participant obtained, over the total number of impressions that your ads were eligible for. Any value below 0.1 is reported as 0.0999. While the metrics.search_impression_share is the number of impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.

In addition, since you already know that the auction_insight metrics are not publicly available in the API, I just want to inform you that our team already raised a feature request for these metrics to become available in the API. Note that this is a subject for review and what we can do is to advise you to keep an eye on our blog post and release notes for the updates and releases.

Reference links:

• Metrics - https://developers.google.com/google-ads/api/fields/v14/metrics
• metrics.auction_insight_search_impression_share - https://developers.google.com/google-ads/api/fields/v14/metrics#metrics.auction_insight_search_impression_share
• metrics.search_impression_share - https://developers.google.com/google-ads/api/fields/v14/metrics#metrics.search_impression_share
• blog post - https://ads-developers.googleblog.com/search/label/google_ads_api
• release notes - https://developers.google.com/google-ads/api/docs/release-notes

 

This message is in relation to case "ref:_00D1U1174p._5004Q2mrua3:ref"

Thanks,
 

Google Ads API Team

[Hashir Khan]

Hi, Thank you very much for the clarification!

[Google Ads API Forum Advisor]

Hi Hashir,

Thank you for your response.

We are glad to help. If you have new concerns regarding Google Ads API, then you may open a new thread for better tracking of issues.