Split Gmail Clicks and Normal Ads Clicks

[Hazar Hayat]

Currently in the API reports the Gmail Clicks(Expand ads) and other normal ads click which lead user to the website landing page are returned in a single filed called clicks. Both of these click types has different meaning to our business because for Gmail Ads Clicks there is no cost until user perform the secondary click. 

Our final requirement is to get the all those clicks that lead user to the landing page. Is there is any way to do this ? 

[Bharani Cherukuri (AdWords API Team)]

Hello Hazar, 

You could use the GmailSecondaryClicks field which returns the number of clicks to your landing page on the expanded state of Gmail ads. You may refer to this guide for all the supported report types for this field. Let me know if you have any other questions. 

Regards,

Bharani, AdWords API Team

[Hazar Hayat]

Hi Bharani, Thankyou for the quick response.

We are already using GmailSecondaryClicks. We have problem with the Clicks column because it contain both the regular clicks where using is redirected to the landing page which means user session is created and there will be some cost associated with this click, and gmail ads clicks which only expand the gmail ad and do not redirect user to the landing page and there is no cost associated with this.

In simple words we need to pull only those clicks from API that redirected users to the landing page for both gmail ads and other Google Display Network ads. Can you help me how we can get this from API.

Example:

Gmail Clicks(Ad Expands)=100

Other GDN Clicks:500

GmailSecondaryClicks: 10

I need GmailSecondaryClicks+Other GDN Clicks= 510

Thanks

[Bharani Cherukuri (AdWords API Team)]

Hi Hazar, 

There is no direct approach to retrieve the clicks associated with other display networks. However, you could use Ad Performance Report, to query for the Id field which is the Ad ID for that Ad type. You could check for GmailSecondaryClicks and the Clicks associated with that specific Gmail ad and then exclude Gmail Clicks(Ad Expands). Using this report type and with this logic, you will need to calculate clicks for each Ad type and then accumulate the results. Hope this helps. 

Regards,

Bharani, AdWords API Team