Another case is when I create app campaign with MAXIMIZE_CONVERSIONS in Google Ads UI then using api to get data it return:
"universalAppCampaignInfo": {
"biddingStrategyGoalType": {
"value": "UNKNOWN"
},
"appVendor": {
"value": "VENDOR_GOOGLE_MARKET"
}
},
Here is my SOAP request:
<?xml version="1.0" encoding="UTF-8" standalone="no"?>
<soapenv:Header>
<ns1:clientCustomerId>1101386094</ns1:clientCustomerId>
<ns1:developerToken>REDACTED</ns1:developerToken>
<ns1:userAgent>Knorex-adwords (AwApi-Java, AdWords-Axis/4.9.1, Common-Java/4.9.1, Axis/1.4, Java/1.8.0_201, maven, SelectorBuilder, SelectorField)</ns1:userAgent>
<ns1:validateOnly>false</ns1:validateOnly>
<ns1:partialFailure>false</ns1:partialFailure>
</ns1:RequestHeader>
</soapenv:Header>
<soapenv:Body>
<serviceSelector>
<fields>AdServingOptimizationStatus</fields>
<fields>AdvertisingChannelSubType</fields>
<fields>AdvertisingChannelType</fields>
<fields>Amount</fields>
<fields>AppId</fields>
<fields>AppVendor</fields>
<fields>BaseCampaignId</fields>
<fields>BiddingStrategyGoalType</fields>
<fields>BiddingStrategyId</fields>
<fields>BiddingStrategyName</fields>
<fields>BiddingStrategyType</fields>
<fields>BudgetId</fields>
<fields>BudgetName</fields>
<fields>BudgetReferenceCount</fields>
<fields>BudgetStatus</fields>
<fields>CampaignGroupId</fields>
<fields>CampaignTrialType</fields>
<fields>DeliveryMethod</fields>
<fields>Eligible</fields>
<fields>EndDate</fields>
<fields>EnhancedCpcEnabled</fields>
<fields>FinalUrlSuffix</fields>
<fields>FrequencyCapMaxImpressions</fields>
<fields>Id</fields>
<fields>IsBudgetExplicitlyShared</fields>
<fields>Labels</fields>
<fields>Level</fields>
<fields>MaximizeConversionValueTargetRoas</fields>
<fields>Name</fields>
<fields>RejectionReasons</fields>
<fields>SelectiveOptimization</fields>
<fields>ServingStatus</fields>
<fields>Settings</fields>
<fields>StartDate</fields>
<fields>Status</fields>
<fields>TargetContentNetwork</fields>
<fields>TargetCpa</fields>
<fields>TargetCpaMaxCpcBidCeiling</fields>
<fields>TargetCpaMaxCpcBidFloor</fields>
<fields>TargetGoogleSearch</fields>
<fields>TargetPartnerSearchNetwork</fields>
<fields>TargetRoas</fields>
<fields>TargetRoasBidCeiling</fields>
<fields>TargetRoasBidFloor</fields>
<fields>TargetSearchNetwork</fields>
<fields>TargetSpendBidCeiling</fields>
<fields>TargetSpendSpendTarget</fields>
<fields>TimeUnit</fields>
<fields>TrackingUrlTemplate</fields>
<fields>UrlCustomParameters</fields>
<fields>VanityPharmaDisplayUrlMode</fields>
<fields>VanityPharmaText</fields>
<fields>ViewableCpmEnabled</fields>
<predicates>
<field>Id</field>
<operator>EQUALS</operator>
<values>10526229070</values>
</predicates>
</serviceSelector>
</get>
</soapenv:Body>
</soapenv:Envelope>
And SOAP response:
<?xml version="1.0" encoding="UTF-8" standalone="no"?>
<soap:Header>
<requestId>0005c9400e75ca9f0a622c44bb0206d6</requestId>
<serviceName>CampaignService</serviceName>
<methodName>get</methodName>
<operations>1</operations>
<responseTime>274</responseTime>
</ResponseHeader>
</soap:Header>
<soap:Body>
<rval>
<totalNumEntries>1</totalNumEntries>
<Page.Type>CampaignPage</Page.Type>
<entries>
<id>10526229070</id>
<name>10 July Campaign 6</name>
<status>ENABLED</status>
<servingStatus>ENDED</servingStatus>
<startDate>20200710</startDate>
<endDate>20200809</endDate>
<budget>
<name>10 July Campaign 6</name>
<amount>
<ComparableValue.Type>Money</ComparableValue.Type>
<microAmount>352190000</microAmount>
</amount>
<deliveryMethod>STANDARD</deliveryMethod>
<referenceCount>1</referenceCount>
<isExplicitlyShared>false</isExplicitlyShared>
<status>ENABLED</status>
</budget>
<conversionOptimizerEligibility>
<eligible>false</eligible>
<rejectionReasons>NOT_ENOUGH_CONVERSIONS</rejectionReasons>
</conversionOptimizerEligibility>
<adServingOptimizationStatus>CONVERSION_OPTIMIZE</adServingOptimizationStatus>
<Setting.Type>GeoTargetTypeSetting</Setting.Type>
<positiveGeoTargetType>DONT_CARE</positiveGeoTargetType>
<negativeGeoTargetType>DONT_CARE</negativeGeoTargetType>
</settings>
<Setting.Type>UniversalAppCampaignSetting</Setting.Type>
<appVendor>VENDOR_GOOGLE_MARKET</appVendor>
<description1>Description1</description1>
<description2>Description2</description2>
<description3>Description3</description3>
<description4>Description4</description4>
<universalAppBiddingStrategyGoalType>UNKNOWN</universalAppBiddingStrategyGoalType>
</settings>
<advertisingChannelType>MULTI_CHANNEL</advertisingChannelType>
<advertisingChannelSubType>UNIVERSAL_APP_CAMPAIGN</advertisingChannelSubType>
<networkSetting>
<targetGoogleSearch>true</targetGoogleSearch>
<targetSearchNetwork>true</targetSearchNetwork>
<targetContentNetwork>true</targetContentNetwork>
<targetPartnerSearchNetwork>false</targetPartnerSearchNetwork>
</networkSetting>
<biddingStrategyConfiguration>
<biddingStrategyType>MAXIMIZE_CONVERSIONS</biddingStrategyType>
</biddingStrategyConfiguration>
<campaignTrialType>BASE</campaignTrialType>
<baseCampaignId>10526229070</baseCampaignId>
<universalAppCampaignInfo>
<biddingStrategyGoalType>UNKNOWN</biddingStrategyGoalType>
<appVendor>VENDOR_GOOGLE_MARKET</appVendor>
</universalAppCampaignInfo>
<selectiveOptimization>
<conversionTypeIds>447165071</conversionTypeIds>
</selectiveOptimization>
</entries>
</rval>
</getResponse>
</soap:Body>
</soap:Envelope>