Enhanced CPC vs flexible enhanced CPC - any differences?

[Robert Rodakowski]

Hello,

Currently, it is possible to apply Ehnaced CPC bidding strategy for selected campaign in AdWords UI in two ways:

• by setting Bid strategy to: Manual CPC with  "Enable Enhanced CPC" checkbox marked (reflected in API as: ManualCpcBiddingScheme->enhancedCpcEnabled)

• OR by attaching Shared/flexible Enahnced CPC strategy (reflected in API as EnhancedCpcBiddingScheme)

The question is: are there any differences between them? I mean: differences in how AdWords engine will work with each of them while auto-adjusting bids?

Best regards,
Robert.

[Josh Radcliff (AdWords API Team)]

Hi,

My understanding is that the main difference between the two is that Manual CPC + Enable Enhanced CPC will allow keyword level max CPC bid overrides, but the shared Enhanced CPC bidding strategy will not.

Thanks,

Josh, AdWords API Team

[Robert Rodakowski]

Thank you for reply Josh!

Basing on API documentation, I came to similar conclusions. Unfortunately (or rather fortunately - for me) such behaviour is not reflected either in AdWords UI nor in API.
It means, when you select Manual CPC + Enhanced CPC enabled, you are not able to attach any bidding strategy on keyword level. The same, if you set flexible enhanced CPC on campaign.
So, this is common in both cases.

Manual CPC + Enhanced CPC is not fully supported by API, altough it is still fully supported in AdWords UI. It is not possible to enable Enhanced CPC using API. It leads to an error (similar topic).

So, I want to migrate to flexible Ehnanced CPC instead of Manual CPC + Enhanced CPC. That's why I was asking, if there are any, even slight differences in how both strategies work inside AdWords. As far, I cannot see any - instead of a bit misleading API documentation ;)

Anyway - thanks for targeting me in the right direction!
Robert.

[Josh Radcliff (AdWords API Team)]

Hi Robert,

If you want to make absolutely sure that there are no other differences, I'd suggest posting a question to the AdWords Community. The product experts there can give you a definitive answer (beyond what I've found in the Help Center).

Thanks,

Josh, AdWords API Team