Was wondering if there was a way to target display advertisements towards keywords in a url

[Ori Geshury]

For example monster.com might have a billion different ways of customizing search queries that serve ads that have the keyword "-nj" in it, but I wouldn't want to target any other keyword on that website. So the display campaign would serve ads in all urls that have the string "-nj" in it, but nothing else.

Thanks!

[Shwetha Vastrad (AdWords API Team)]

Hi Ori,

You can use the URL WebpageConditionOperand in Webpage criterion to target URLs that contain a specific string. You can also use the AdGroupCriterionService to set up negative Webpage criteria to exclude pages with a particular string in the URL. This guide shows how to specify different criteria types for Dynamic Search Ads.

Regards,

Shwetha, AdWords API Team.