Traffic estimator api getting different results from keyword planner

[Marwan El-kahky]

Hello all,

I have been trying to use Traffic estimator api to get certain search volume for some of the keywords I need to target but when I try to use the api it shows me totally different results as you can see in the screenshot than Actual keywords planner api results. please advice!

[Google Ads API Forum Advisor Prod]

Hi Marwan,

Thanks for reaching out. From the screenshots your sent it shows you were using the HISTORICAL METRICS in the Google Ads UI. Instead, you are supposed to click on the FORECASTS tab to compare the keyword estimates between the Adwords API and the Google Ads UI.

Please let me know if you have any further questions.

Thanks and Regards,
Xiaoming, Google Ads API Team

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[Marwan El-kahky]

Thanks Xiaoming for you reply

so is it there an api for the historical metrics? 

[Google Ads API Forum Advisor Prod]

Hi Marwan,

There is no specific service from the Adwords API that corresponds to the HISTORICAL METRICS tab in the Google Ads UI. However, you could retrieve the Clicks, Conversions, Cost and other metrics by running the KEYWORDS_PERFORMANCE_REPORT in the Adwords API to have a better understanding of the keywords performance.

I hope this helps. Please let me know if you have any further concerns.

Thanks and Regards,
Xiaoming, Google Ads API Team

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[Marwan El-kahky]

Hello again,

 

I have tried to use Forecast in Google ads UI as you mentioned however it doesn't get any data as you can see in the screenshot  below. Also you have mentioned to use keywords performance but I still don't have campaign running so I can get the performance. so is there any way to retrieve historical data from api

 

[Google Ads API Forum Advisor Prod]

Hi Marwan,

The screenshot shows you are still on the HISTORICAL METRICS tab. Could you click on the FORECASTS tab which is to the left of the NEGATIVE KEYWORDS? KEYWORDS_PERFORMANCE_REPORT is used to monitor your keywords performance for the existing campaigns and it could show you how well the existing keywords performed. For Google Ads API, you could use KeywordPlanService.GenerateHistoricalMetrics() to retrieve the Keyword Plan historical metrics as shown in the Google Ads UI HISTORICAL METRICS. However, you will not be able to achieve this by calling the Adwords API. You could refer to this article for more details on the historical metrics and forecasts.

Please let me know if you have any further concerns.

Thanks and Regards,
Xiaoming, Google Ads API Team

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[Marwan El-kahky]

Sorry I have uploaded different screenshot 

 

[Google Ads API Forum Advisor Prod]

Hi Marwan,

In order for me to further investigate it, could you please let me know how you implement your code on retrieving the estimates of the proposed keywords and the steps you generated the FORECASTS on the UI. I see there are some discrepancies in the keywords you used for estimates between the API and UI. Please make sure you use the exact same keywords for estimates both in API and UI.

Thanks and Regards,
Xiaoming, Google Ads API Team

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