Exact Match

[Rohtash Specscart]

In my sale campaign, broad match keywords like "Order Glasses Online" and "Order Prescription Glasses Online" are giving me a ROAS of 3, and I have 2-3 ad groups using these long-tail broad match terms. However, when I try to increase the budget, I end up with a lot of irrelevant clicks or clicks from competitors. To improve the quality of search terms, I’m considering creating a new ad group within the same campaign using exact match keywords like "Glasses Online," "Order Glasses," and "Glasses," with TROAS. is it a good idea or what would you advise? 

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team. 

Please note that our team only provides support for Google Ads API related concerns and technical implementations. With that being said, kindly provide your customer Id, so we can route this case to the respective team.

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This message is in relation to case "ref:!00D1U01174p.!5004Q02vGciI:ref" (ADR-00270921)

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Google Ads API Team