Disparity between Adwords GUI Cost and API Cost

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Laurie McIntosh

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Apr 6, 2022, 7:36:49 PM4/6/22
to Google Ads API and AdWords API Forum
Hi all,

I'm trying (and succeeding) to get Campaign Cost ouf the API.

For a Campaign, for date range X (say, a month), The GUI says 5000 euros. For the same date range, the API says 4000 euros.

I can't work out why they're different. Doesn't look like a rounding issue.

Trying a shorter date range (say, a week) gives me a smaller (but not insignificant) error. We're talking over 100 euros different here.

This is campaign level cost, not adgroup or location. What's the problem?

My API query looks like:
query = f"""SELECT campaign.id,
segments.date,
metrics.top_impression_percentage,
metrics.conversions_from_interactions_rate,
metrics.conversions,
metrics.clicks,
metrics.ctr,
metrics.cost_micros
FROM campaign
WHERE segments.date = '{yesterday}'
"""

Google Ads API Forum Advisor

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Apr 7, 2022, 2:15:08 AM4/7/22
to laurie....@mimeanalytics.com, adwor...@googlegroups.com

Hi Laurie,
 

Thanks for reaching out to the Google Ads API Support team.
 

To investigate the issue, could you provide the complete request and response logs with request ID and Screenshot of your Google Ads UI?
 

You can provide it via Reply privately to author option. If this option is not available, then send it instead on this email address googleadsa...@google.com.
 

Regards,

Google Logo
Darwin
Google Ads API Team
 


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