CRM - Low Match Rates

[Sian Watkins]

Hi, 

We have uploaded a CRM list to Adwords, audience size was over 80k however when this has populated we have an audience size of 24k in Adwords. 

This can be due to people not having a Gmail email however this is a larger discrepancy than we would have expected. Is there any other reason other than users not having a Gmail or domain linked with Gmail that would result in the difference?

Kind regards

Sian

[Google Ads API Forum Advisor Prod]

Hi Sian,

Thank you for reaching out.

Could you confirm if you have uploaded these audiences using the AdWords / Google Ads API? Were there also API errors returned after the upload was completed? If there were, could you provide the following :

• Provide the complete SOAP request and response logs generated on your end upon uploading audiences using the AdWords API
• If using Google Ads API, provide the complete request and response logs with request ID generated on your end

For the above requested details, you may send those using the Reply privately to author option, for privacy purposes.

In the event that there were no API errors, then I would recommend that you also reach out to the Google Ads Product support team, via this link, for more information on the low match rate concern and also other factors that may affect the audiences ultimately being reflected in the Google Ads UI with significant differences.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

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