Search Audience - API Use case

[Kundan Kumar]

Hello Everyone,

Can somebody please help me with a list the possibilities of using APIs in relation to any type of Search Audiences (Affinity/In-market, RLSA etc.). I just want to know what all can be done with audiences using APIs. A top-line list will be also very helpful, for example-

1. Bid adjustments for top performing audiences

2. Automation of Audience level data insights etc.

Thanks,

Kundan

[Google Ads API Forum Advisor Prod]

Hi Kundan,

Thank you for reaching out. If you are looking for a list of criterion IDs for the affinity categories, you can take a look at this documentation. For more information on what can be done with audiences via API, I suggest taking a look at this guide. If you still have any specific questions pertaining to these topics after reading the guide, please let me know.

Regards,
Danica, Google Ads API Team

ref:_00D1U1174p._5004Q23tJPq:ref

[Kundan Kumar]

Hi Danica,

Thank you for the details. The guide you provided talks mainly about 'remarketing or customer match audiences'. I am specifically looking for possible API options for Affinity & In-Market audiences on Search. Is there anything you can please suggest which I can make use of in my account to further advance in this direction?

Also, it will be really great if you can further explain 'criterion IDs' i.e. what all can be done using these criterion IDs through API? 

(Sorry, I am not a coder)

Thanks,

Kundan

[Google Ads API Forum Advisor Prod]

Hi Kundan,

Can you clarify what you mean by "possible API options"? If you are referring to targeting Affinity & In-Market audiences, then you can use a CriterionUserInterest criteria for In-Market categories or Affinity categories. These criterion IDs are what you would use to target audiences via API. For more details on how to implement targeting, you can refer to this documentation. If this is not what you are looking for, please elaborate further. 

Regards,

Danica Google Ads API Team

ref:_00D1U1174p._5004Q23tJPq:ref