What is the best way to monitor the volume of conversion of our campaigns?

[Alexandre Bouju]

Hello there, 

My company is a call center using a lot of adwords campaigns to generate call volume. 
Our need of adwords calls depends on a lot of different factors. This is why I created an app managing our campaigns depending on these parameters of the call center (number of agents available, number of calls waiting in the queue etc.).

The issue

For the moment, we only act on the Campaign level, with two actions: 
- Pausing/Activating the campaign mutating its status (ENABLED or PAUSED) for Automatics and Manual ones. 

- Modifying the bid adjustment value of the Mobile device criterion of the Manual campaigns. 

According to what our account manager said, there is a risk that pausing and activating the campaigns several times a day can impact their learnings and thus the global performance of the campaigns.

Questions

- What is the exact impact on the performance of the automatic campaigns when pausing and activating them several times (between 2 and 16 changes) a day? 

- What is the best technical way to automatically modulate the volume of calls generated by our campaign using Google Ads API (and taking into account campaigns learning phase)?

- As our app seems to create conflict with Google Ads Smart Biding (according to our account manager), is there a way to send to Smart Biding the real time information of the call center so that it can manage the volume for our script (using the same parameters)? 

I feel like these questions are not only related to the API but to the impact of its use on the performance of our account. So I apologize in advance if this is not the right place for this query, I've been redirected here by the Product and the Ads Script Teams I first contacted. 

Don't hesitate to ask me for more information if needed.
Thank you so much for your help,
Best regards, 

Alexandre

[Google Ads API Forum Advisor]

Hi Alexandre,

Thank you for your questions. You may refer below for my responses :

What is the exact impact on the performance of the automatic campaigns when pausing and activating them several times (between 2 and 16 changes) a day?

Performance related concerns are unfortunately already outside of our API team's scope as our API support team specialize only for implementation and troubleshooting of the API's features. For this item, I would recommend that you reach out instead to the Google Ads Product support team, via this link, as they should be more equipped to provide guidance on this concern.

What is the best technical way to automatically modulate the volume of calls generated by our campaign using Google Ads API (and taking into account campaigns learning phase)?

Could you elaborate on what you meant by "automatically modulate the volume of calls generated by our campaign"? From the API's perspective, you should be able to setup call (phone / web) conversion tracking via the API. How the campaign generates these call conversions would depend on how you modify the campaign such as use of targeting criteria and certain bidding strategies.

As our app seems to create conflict with Google Ads Smart Biding (according to our account manager), is there a way to send to Smart Biding the real time information of the call center so that it can manage the volume for our script (using the same parameters)?

For this item, this question appears to be outside the scope of our API support team. That said, and similarly to your first item, I would recommend that you clarify this instead with the Product support team.

Best regards,

Peter Laurence Napa Oliquino Google Ads API Team

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