Discrepancy Between Keywords Cost and Total Campaign Cost

[Cantare John]

Could someone clarify why there is a discrepancy between the cost of keywords and the total campaign cost (search campaign) ?

[Google Ads API Forum Advisor]

Hi,

Thank you for reaching out to the Google Ads API support team.

I understand you are seeing a discrepancy between the cost of your keywords and the total cost of your campaign.

To help me understand the issue better, could you please clarify where you are seeing this discrepancy?

• Are you comparing two different fields within the Google Ads UI?
• Or, are you comparing the values shown in the UI with values retrieved through the Google Ads API?

To assist you further, please provide an uncropped screenshot of the Google Ads UI, clearly highlighting the specific fields where you are seeing the cost discrepancy.

You can send the details via Reply privately to the author option, or direct private reply to this email.

Thanks,
 

Google Ads API Team

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[2025-03-27 18:53:17Z GMT] This message is in relation to case "ref:!00D1U01174p.!5004Q02vHDBL:ref" (ADR-00296978)