Google Ad dashboard query

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Anum Hassan

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Jul 30, 2021, 5:05:46 AM7/30/21

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1. Why is that my adcost is greater than daily budget? I'm assuming that adcost is the marketing spend as the description says so.

2. Is the conv.value/cost equal to roas

3. cost/conversions equals cpa?

adcost greater than budget.PNG

Google Ads API Forum Advisor

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Aug 2, 2021, 1:57:32 AM8/2/21

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Hello Anum,

Thank you for reaching out to us.

As for your 1st question, yes, Ad cost refer to your spend. As for your succeeding questions regarding the equivalent metrics, I'm afraid that our team can comment on this any further. You can reach out to the Product Team via this link instead for more details on this.

As an aside, you can also check on this mapping guide to map the concepts and naming conventions for reports in the Google Ads UI to the comparable AdWords API reports.

Regards,

Mark Kevin Albios
Google Ads API Team