Reproducing a Google Analytics Destination URL report

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Rafael Barbosa

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Aug 27, 2020, 4:15:35 AM8/27/20

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Hi,

I am trying to reproduce a Google Analytics report we use to get cost per destination URL, using the Google Ads API.

Via the "Reports" functionality, I've noticed that the "Ad final URL" produces the same values, while the "Final URL" consistently reports lower clicks/costs.

My questions:
- What report in Google Ads is equivalent to the Destination URL shown in the screenshot?

- Is there a Google Ads API report that exposes "Ad final URL"?

- What's the difference between "Ad final URL" and "Final URL"?

Best,

Rafael

Google Ads - Ad final URL.png

Google Analytics - destination URL.png

Google Ads - Final URL.png

Google Ads API Forum Advisor Prod

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Aug 27, 2020, 3:59:40 PM8/27/20

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Hi Rafael,

Please have a look at this guide. It shows what views in the UI map to the API report type. The ad final url and final url may be urls aggregated from a different level. You can find all the fields from our reports here.

Regards,
Anthony
Google Ads API Team

Anthony
Google Ads API Team