Unable to find the right metrics for Total Cost, Converted Clicks, Cost/Converted Click etc

[anirudh maddy]

This is what I'm doing currently. I need to show data campaigns wise as well as cumulative results. 

 

My query goes something like this :

"query": "SELECT  customer.currency_code, metrics.impressions, metrics.clicks, metrics.ctr, metrics.conversions, metrics.all_conversions        , metrics.cost_per_conversion   ,metrics.cost_per_all_conversions, metrics.all_conversions_value, metrics.conversions_value,  metrics.current_model_attributed_conversions_from_interactions_rate FROM campaign WHERE segments.date >= '"+fromDate +"' AND segments.date <= '"+ toDate +"' ORDER BY campaign.start_date ASC"

I'm unable to figure out which metrics I must pick to get the data for the below items. 

Total Clicks = Clicks (Summation from each campaign)

This is how I'm calculating the fields like Total Clicks, Total Impressions, etc 

I'm unable to figure out the right metrics for getting values for the below items:

1. Total Cost 

2. Total Converted Clicks 

3. Cost/Converted Click 

4. Click Conversion Rate 

[Google Ads API Forum Advisor Prod]

Hi,

Thanks for reaching out. Kindly refer to my response below.

1. Total Cost - metrics.cost_micros
2. Total Converted Clicks - metrics.conversions (if this is not what you meant, kindly elaborate further so I can better assist you)
3. Cost/Converted Click - metrics.cost_per_conversion  (if this is not what you meant, kindly elaborate further so I can better assist you)
4. Click Conversion Rate - metrics.all_conversions_from_interactions_rate

You can also refer to this report migration guide for the equivalent fields in the Google Ads API. Let me know if this helps.

Regards,
Dannison
Google Ads API Team

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