What metric in the Google Ads API corresponds to the (Cost / all conv.) column in the interface?
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Alex T
Jun 4, 2021, 5:45:51 AM6/4/21
to AdWords API and Google Ads API Forum
Hi all,
I work with test accounts and there is no way for me to check the metrics.
The question is as follows, in the Google Ads interface I have the (Cost / all conv.) column enabled
How can I get the values of this column including averages via the Google Ads API?
Google Ads API Forum Advisor
Jun 8, 2021, 1:48:41 AM6/8/21
to tverdohle...@gmail.com, adwor...@googlegroups.com
Hi Alex,
Thank you for your question.
Based on your screenshot, you can use the age_range_view and then include the metrics.cost_per_all_conversions field.
As for the Total: Ages field in the UI, the only metric available is the metrics.average_cost. As for the one specific to the screenshot, if this does not translate to the said field, I believe that this can also be calculated manually.
For more information on how to accurately calculate this I would recommend that you reach out to the Google Ads Product Support team, via this link, as metrics calculations is more of a Product related topic. I hope this helps.
Best regards,
ref:_00D1U1174p._5004Q2I0CEt:ref
Thank you for your question.
Based on your screenshot, you can use the age_range_view and then include the metrics.cost_per_all_conversions field.
As for the Total: Ages field in the UI, the only metric available is the metrics.average_cost. As for the one specific to the screenshot, if this does not translate to the said field, I believe that this can also be calculated manually.
For more information on how to accurately calculate this I would recommend that you reach out to the Google Ads Product Support team, via this link, as metrics calculations is more of a Product related topic. I hope this helps.
Best regards,
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ref:_00D1U1174p._5004Q2I0CEt:ref
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