Relationship between CUSTOM_AUDIENCE and CUSTOM_INTEREST (CUSTOM_INTENT / CUSTOM_AFFINITY)

[E.G.]

Hi,

I would like to get some clarity on the relationship between CUSTOM_AUDIENCE type and CUSTOM_INTENT / CUSTOM_AFFINITY ad_group_criterion types. 

When I query the custom interest resource (for custom intent and custom affinity audience), I see a subset of the results I get when I query the custom audience resource.

Furthermore, sometimes the same audience shows up as with ad_group_criterion type of `CUSTOM_AUDIENCE` and sometimes with `CUSTOM_INTENT`.  This account does not have multiple audience with the same name, so I'm pretty certain they are the same audience.

So, what makes the CUSTOM_INTENT audience the different than the CUSTOM_AUDIENCE audience?  From this link I see that the CUSTOM_INTENT is actually migrated into CUSTOM_AUDIENCE. Is it the case that whether it shows up in the custom interest resource just depends if the audience was created before or after the migration? Similarly for if the criterion type is CUSTOM_INTENT or CUSTOM_AUDIENCE, does it just depend on when the audience was applied to the ad group? 

[E.G.]

bump

[AdWords API and Google Ads API Forum]

Reposting the last inquiry (https://groups.google.com/g/adwords-api/c/qaC_HU4__Fs/m/Xj5Ar5sWAwAJ) from the forum as it wasn't routed to our support queue.

Cheers,

Aryeh Baker

Google Ads API Team

[Google Ads API Forum Advisor Prod]

Hello,

Thanks for your patience on this inquiry. You are correct that custom intent and affinity audiences have been automatically migrated to custom audiences. This product support article is helpful in addition to the API documentation to linked for understanding this migration. I understand that for one audience you are receiving two different values for ad_group_critierion.type. Can you please send us your complete request and response logs so that we can have a closer look at this behavior?

Thanks,
Matt
Google Ads API Team

Matt Google Ads API Team

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