
Hi,
Thank you for reaching out to us.
You can create and target audiences and audience segments to reach users based on who they are, their interests and habits, what they are actively researching, or how they've interacted with your business. For more information, I suggest you check this documentation for an overview of Audience management.
Furthermore, you may also refer to the Create audiences section for creating audiences and the Target audiences section for targeting audiences. For additional reference, you may query detailed_demographic report to determine the supported detailed demographics in the API that you may use when creating audiences.
Links in this email:
audiences: https://support.google.com/google-ads/answer/11421388
audience segments - https://support.google.com/google-ads/answer/2497941
documentation - https://developers.google.com/google-ads/api/docs/remarketing/overview
Create audiences section - https://developers.google.com/google-ads/api/docs/remarketing/audiences#create_audiences
Target audiences section - https://developers.google.com/google-ads/api/docs/remarketing/audiences#target_audiences
detailed_demographic - https://developers.google.com/google-ads/api/fields/v13/detailed_demographic
Best regards,
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Google Ads API Team |