Audience Performance Report - Numbers Discrepancies

[Aarthi Ilangovan]

Hi team, 

I am using the below query for fetching the metrics for audience segments from Google Ads : 

                SELECT customer.id,
                       customer.descriptive_name,
                       campaign.id,
                       campaign.name,
                       campaign.status,
                       campaign_criterion.criterion_id,
                       segments.date,
                       segments.day_of_week,
                       metrics.impressions,
                       metrics.clicks,
                       metrics.cost_micros,
                       metrics.conversions,
                       metrics.conversions_value,
                       segments.device,
                       metrics.cross_device_conversions,
                       metrics.all_conversions,
                       metrics.all_conversions_value
                    FROM campaign_audience_view
                    Where segments.date = {}

However when I check the output with the google ads interface, there is discrepancy with the result from the above query. 

For example : 

Clicks of a audience segment in Google Ads                            : 2043

Clicks of same audience segment via API from query above : 1078 

Why is this the case ? 

Looking forward for your reply !

[Google Ads API Forum Advisor]

Hi,
 
Thank you for reaching out to the Google Ads API support team.

Based on the information provided, I understand that you are seeing the discrepancy for number of clicks of a audience segment between the Google Ads UI and API. Could you please provide us with the uncropped UI screenshot along with the complete API logs (request and response with request-id and request header) generated at your end. 

If you are using a client library and haven't enabled the logging yet, I would request you to enable logging for the specific client library that you are using. You can refer to the guides Java, .Net, PHP, Python, Ruby or Perl to enable logging at your end. For REST interface requests, you can enable logging via the curl command by using the -i flag.

You can send the details via Reply privately to the author option, or direct private reply to this email.
 

This message is in relation to case "ref:!00D1U01174p.!5004Q02pWYmF:ref"

Thanks,

Google Ads API Team